NxtMile introduces youth soccer insole; more product launches planned for 2012.
NxtMile, a Madison, Wisconsin-based company, has launched a new insole for youth soccer players. The insole is engineered to address common causes of foot pain in young athletes, including Sever’s Disease, Osgood-Schlatter’s Disease, and over-training. NxtMile Sport Insoles are designed to be age and sport specific, better aligning the athlete’s body with each sport’s footwear and movements. Abrupt sports movements—starting, stopping, cutting, running, and jumping—create considerable stress on the body, which can lead to fatigue, pain, and overuse injuries, especially in young athletes. Year-round participation in competitive sports further increases the likelihood of heel and knee injuries. Mike Miller, NxtMile’s founder and chief executive officer, said the soccer insole is the first of many age- and sport-specific insoles NxtMile will be introducing this year. Youth and adult athletes involved in soccer, football, lacrosse, basketball, baseball, and softball will soon have access to an insole tailored to their bodies and the rigorous movements of their favorite sports. The youth soccer insoles are available online at www.nxtmile.com and www.soccer.com, and at Stefan’s Soccer, The Shoebox, and Middleton Sports & Fitness retail stores. In 2009, NxtMile took the top prize in the Advanced Manufacturing Category of the Wisconsin Governor’s Business Plan Competition. It was one of 326 initial entries in the contest.