NxtMile and i-Generator partner to design sport specific insoles.
i-Generator and NxtMile have completed the design of a series of specific insoles for adult and youth athletes. NxtMile Sport Insoles are designed to match the geometry and performance characteristics of a variety of cleated turf and court footwear. Insole models have been tailored to soccer, baseball/softball, basketball, football, and lacrosse. Each of these sports requires specialized footwear tailored to playing surfaces and aggressive athletic movements. NxtMile Insoles improve upon the design of athletic footwear to provide more appropriate stability, cushioning, and energy return to the athlete. In addition, the youth version of the insoles provide age appropriate support and foot positioning to help alleviate pain and fatigue related to physical maturation, such as Sever's disease and over-training.
i-Generator is an industry leader in the areas of footwear creation and related services with the goal to increase the client’s market share and industry leadership through fast, innovative product, or service development. Since 2000, i-Generator has helped companies such as Under Armour, Timberland, Rockport, and SCOTT create new product concepts from ideation to production. i-Generator specializes in applied research (ergonomics, biomechanics, and neurology), biomedical engineering, mechanical and industrial design, development, and sourcing. On the strategic side, i-Generator works as an interface between the technological and marketing worlds. i-Generator helps its clients to define new strategies, understand and exploit new and existing business opportunities, optimize processes, and enter alliances with other organizations. i-Generator’s services in the strategic field include vision and value planning, innovation workshops, consumer insights, and process consulting as well as market- & portfolio assessment.